Seventh Generation Auto Dishwasher Gel, Free & Clear (6 ct., 42 Fl. Oz. each)

Seventh Generation Auto Dishwasher Gel, Free & Clear — Case of 6 (42 fl oz each)

Seventh Generation was founded in 1988 by Jeffrey Hollender, taking its name from the Iroquois Great Law of the Haudenosaunee Confederacy: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." The company applied that principle to household products — building formulas that clean effectively without the petroleum-derived surfactants, synthetic fragrances, artificial dyes, and chlorine bleach found in conventional dishwasher detergents. The Free & Clear Dishwasher Gel uses plant-derived surfactants (primarily alkyl polyglucosides — derived from plant sugars and fatty alcohols) rather than petroleum-based linear alkylbenzene sulfonates. Alkyl polyglucosides biodegrade rapidly, have low aquatic toxicity, and are naturally compatible with hard water without requiring phosphates (which Seventh Generation removed from all dishwasher formulas before regulatory requirements mandated it). USDA Certified Biobased. EPA Safer Choice certified. No synthetic fragrances, no dyes, no chlorine bleach. Case of 6 × 42 fl oz.

Key Features

• Iroquois "Seventh Generation" Founding Principle: Named for the Haudenosaunee Great Law — the obligation to consider impacts on the next seven generations; applied here as a commitment to ingredient and environmental transparency since 1988
• Plant-Derived Surfactants (Alkyl Polyglucosides): From plant sugars and fatty alcohols — biodegrades rapidly, low aquatic toxicity; vs. petroleum-derived linear alkylbenzene sulfonates in conventional detergents
• USDA Certified Biobased | EPA Safer Choice Certified: Third-party verified for biobased content and ingredient safety — EPA Safer Choice requires comprehensive ingredient screening for human health and environmental impact
• Free from Synthetic Fragrances, Dyes & Chlorine Bleach: Suitable for fragrance-sensitive households and those reducing chemical load — effective cleaning without sensory additives
• Phosphate-Free: Seventh Generation voluntarily removed phosphates before regulatory mandates — phosphates cause algal bloom in waterways by providing excess nutrient loading
• No Pre-Rinsing Required: Plant-based formula effectively cuts grease and baked-on food in standard dishwasher cycles | Compatible with all automatic dishwashers
• Case of 6 × 42 fl oz: Bulk supply for households minimizing packaging and shopping frequency

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